Bray Holcomb

Founder, High School Firewood · Freshman, University of Georgia

I run a firewood company. I built the software that runs it with AI.

I started High School Firewood at 16 with $500. It's now the #1 rated firewood company in the Southeast on Google. I built it around AI, with agents handling everything from a customer's first text to each driver's route.

Watch the 1-minute videohighschoolfirewood.comSee all 249 reviews on Google
Front desk booked Ms. Reyes for Saturday. Planner refused Truck C, capacity unknown, then planned 14 stops on 4 trucks with 2 reloads. Dispatch texted Mr. Cole his ETA. Books matched the cash from Truck B. Planning a day went from 3 hours to 10 minutes.
rated firewood company in the Southeast on Google
#1
Google reviews, all five stars
249
run rate this season
$200K
part-time crew members
29
to plan a delivery day
3 hrs → 10 min
on time across 105 deliveries
96%
Google reviews · word for word

What customers say

249 reviews on Google, all five stars. Here are 27 of them, copied word for word. Where I cut, you see "...".

New Google reviews each month249 total
Aug 2024: 3 reviewsSep 2024: 5 reviewsOct 2024: 13 reviewsNov 2024: 12 reviewsDec 2024: 7 reviewsJan 2025: 7 reviewsFeb 2025: 1 reviewMar 2025: 0 reviewsApr 2025: 0 reviewsMay 2025: 0 reviewsJun 2025: 0 reviewsJul 2025: 0 reviewsAug 2025: 3 reviewsSep 2025: 11 reviewsOct 2025: 10 reviewsNov 2025: 38 reviewsDec 2025: 35 reviewsJan 2026: 2 reviewsFeb 2026: 0 reviewsMar 2026: 0 reviewsApr 2026: 2 reviewsMay 2026: 10 reviewsJun 2026: 8 reviewsJul 2026: 2 reviewsAug 2026: 5 reviewsSep 2026: 13 reviewsOct 2026: 55 reviewsNov 2026: 8 reviews
Google

Sean did a great job stacking the truckload of wood all by himself in the pouring rain!!! Thank you so much!!

Doreen M. Oct 2026
Google

Wow, Trey was awesome! We had some firewood left from last year and he made sure to stack so that we could access it first. ...

Alice C. Oct 2026
Google

This is our 2nd year ordering wood through High School Firewood. You could not ask for a better experience. ... Call them, book them, tell your friends. ...

Martha R. Oct 2026
Google

Fantastic experience with Highschool Firewood. Ordered a custom amount of wood on a Friday afternoon, it was delivered and stacked by 10am Saturday morning. ...

Ryan W. Sep 2026
Google

Great firewood! Great communication, on time and as expected. And great price! I have ordered two years and will be ordering a 3rd.

Shawn F. May 2026
Google

... Such a nice young man! He even explained that each batch of wood he gets is burned for testing by him to ensure it’s all cured and quality. ...

Tabitha S. Dec 2025
Google

Excellent firewood that is exceeded by Bray’s extra mile service: delivery, stacked, and cleanup afterwards with a leaf blower! ...

Hal L. Nov 2025
Google

... He could serve as an example to other service folks who struggle with communicating and show up when they say they will. This guy does! ...

Jeff W. Aug 2025
Google

... He stated up front the wood was still slightly wet and recommended delaying the delivery until it was fully seasoned. ...

Matt P. Nov 2024
Google

... We’ve been hosed by a lot of groups saying they sold seasoned firewood but Mack showed up with a moisture meter and confidently tested the wood to show me it was actually seasoned. ...

Spencer B. Oct 2026
Google

... He further went above and beyond expectations by blowing the leaves off of my pool deck. ...

Doug Oct 2026
Google

What a great experience! Mack communicated throughout the process perfectly! He was super kind, respectful, and efficient. I will be requesting his service every time.

Hope L. Oct 2026
Google

Great work! This company is hospitality driven. Enjoy the rest of the school year.

Gil A. Sep 2026
Google

... They showed up right on time, worked fast, and got out of there without making a mess! ...

Louis R. Apr 2026
Google

... Bray is a senior in High School, who started his business two years ago, and the pride he takes in his work really shows. ...

Quinn S. Dec 2025
Google

Never buying firewood from anyone else. Superior quality all day long, and I get to support the local youth. ...

Matthew H. Nov 2025
Google

... He even came in and stacked the wood up for us in our fireplace for our first fire in our new home. ...

Karen D. Jan 2025
Google

Highly recommend. Hard-Working student athlete! Wood looks great!

Rhonda C. Oct 2024
Google

He was very good! The guy was so nice. He let my son use his gloves and he stacked the wood up nicely. Will use again!

rearden Oct 2026
Google

Quick, affordable, and friendly. Need firewood … help out some kids doing great work heading into college.

Timothy S. Oct 2026
Google

... I live at the top of Big Canoe so it wasn’t an easy delivery! He went above and beyond. Highly recommend!!

Rebecca K. Oct 2026
Google

Bray was excellent at communicating and I don’t even have to be home when he dropped off and stacked the wood behind our house. ...

Ellen G. Jun 2026
Google

Super polite, neat, hardworking firewood hustler! We gladly support young men who work hard to make an honest living in a noisy get-rich-quick world.

kristy p. Dec 2025
Google

... The team is very kind and I feel comfortable with them coming to my house. ...

Jacqueline H. Nov 2025
Google

... The wood was top notch. In fact… it was so good I bought a second load while he was there ...

Jack R. Oct 2025
Google

His professionalism and manners surpassed any adult I have ever worked with! Will use again!

Elizabeth P. Dec 2024
Google

What a wonderful young man! ... He stacked an entire truck load!! If I could give 10 stars he definitely deserves it!!!

Cora A. Aug 2024
Read all 249 on Google
Stop 01 · Try it

Plan a sample delivery day

Sample orders, not real customers. A simplified version of how my planner loads trucks: it fills each truck by what it can carry, schedules reloads, and won't approve a day when it doesn't know a truck's capacity.

8:00 AMSample day
Delivered
0/0
Stacked
0
On the road
0

      Customer texts

      0 sent

        Trucks

        Capacity in pieces of wood

        Clear a capacity to see the planner refuse the day.

        The day

        Orders

        #ProductPcsTruckLeaves barnArrivesStatusRemove

        One order always rides on one truck.

        Stop 02 · The barn

        One minute at the barn

        Four members of the High School Firewood crew in the barn
        Stop 03 · Proof of work

        The system

        I built an operator app and a driver app with AI coding tools. They've handled real deliveries since August 31, 2026, taking orders from the first customer text through delivery and payment.

        Animated map on real satellite imagery: the delivery season replays day by day from Aug 31, 2026. Trucks leave Ball Ground, deliver, and come back to reload. It ends on 80 mapped deliveries across 12 delivery days and 47 truckloads, out of 111 orders.
        Real deliveries since August 31, replayed day by day. Locations blurred to about half a mile.

        The real apps

        Real app, sample data

        These are the apps the crew and I run the business on, shown here with sample data.

        1. Operator app, customer messages: texts to send, and two customers whose day-before text is blocking today’s deliveries.
          01Operator: customer texts to send
        2. Operator app, orders: 22 active orders, each with package, price, day and a confirmation text to send.
          02Operator: every active order
        3. Operator app, today: follow-up texts for Friday’s deliveries and tomorrow’s plan with one driver and three stops.
          03Operator: today and tomorrow
        4. Driver app, prepare for tomorrow: the driver confirms wheelbarrow, strap and blower, and the route is downloaded.
          04Driver: gear check the night before
        5. Driver app, arriving at a stop: this order is more than the truck carries, so bring 2 Juniors now and collect payment on the last trip.
          05Driver: next stop, trip 1 of 2
        6. Driver app at the customer: a script for the moisture test, where the customer checks a piece of wood themselves.
          06Driver: at the door
        7. Driver app, payment step: amount due 109 dollars, and how the customer paid: cash, check, Venmo or Zelle.
          07Driver: payment
        Two crew members going over a delivery on the driver app
        Stop 04 · The route here

        How I built it

        1. Sep 2023

          Started the company at 16 with $500, delivering wood from my grandpa's land for gas money.

        2. 2024-25

          Used ChatGPT to design a four-tier pricing ladder. Orders went from 71 to 229 in one season.

        3. The ice storm

          An ice storm sent orders in faster than I could route them by hand. Planning one delivery day took about 3 hours.

        4. Summer 2026

          Built the driver and operator apps with AI coding tools. My first launch broke because the planner ignored how much a truck could carry, so I rebuilt it around loads.

        5. Aug 31, 2026

          Went live on real deliveries. Day planning dropped to about 10 minutes.

        6. Fall 2026

          Added AI that answers customer texts, plans every route, and confirms each delivery, so the business keeps moving while I'm at UGA.

        The High School Firewood barn with cut logs stacked in the yard
        A pickup and trailer hauling logs into the wood yard
        A full rack of firewood stacked neatly at a home
        Stop 05 · Other work

        Other work

        This summer I worked two finance internships. I also built a tool for UGA's student-managed fund, and I test business ideas with my co-founder. Names, and the numbers in the visuals, are changed to keep client work confidential.

        • Joseph Breland Capital · M&A Analyst Intern · Summer 2026

          What buy-side advisors actually charge

          I called 50+ advisory firms, weighted 121 sources by quality, and built five fee schedules for $20M to $50M buy-side deals. The firm now uses them.

        • Joseph Breland Capital · M&A Analyst Intern · Summer 2026

          41 new targets for a 574-company pipeline

          I screened 200+ companies against a buyer's mandate, added 41 new targets to the firm's 574-company pipeline, and tested whether the lead target could actually close.

        • Animated illustration: 561 client households fly into gift tiers, each gift is packed into a box, and the shipped boxes fly to a stack while a counter of shipped boxes climbs.

          Harbor View Private Wealth · Wealth Management Intern · Summer 2026

          Thank-you gifts for 561 households

          I built the tracker the firm used to send thank-you gifts to 561 client households, from writing the card to packing, shipping, and tracking the box.

        • Harbor View Private Wealth · Wealth Management Intern · Summer 2026

          When a referral had no policy

          A referral came in and the firm had no policy for paying it. I researched peer firms and designed the referral compensation program. The firm adopted it.

        • UGA Student Managed Investment Fund · Since October 2026

          Connecting Claude to Bloomberg

          I connected Claude to the Bloomberg Terminal for UGA's student-managed fund, which admits only juniors and seniors. Members use it and my setup guide to build stock pitches.

        • Three business ideas each get a rule that can kill them; one is killed, routing is tested and computed routes drive 14% fewer miles, but the scorer check reaches 86% against a 90% pass mark set in advance, so it is not passed and the bar is kept.

          LATS · Research lab with my co-founder · Fall 2026

          We don't move the pass mark

          My co-founder and I test business ideas before we build them. Our first test cut my firewood company's delivery miles 14% but failed its accuracy check, so it runs in the background for four weeks.

        Stop 06 · Next route

        What I want to build next

        I want to train an AI agent on our real delivery data. It'll practice thousands of Saturdays in a simulator, learning to make more profit per driver hour. If it works, I want to bring it to other seasonal service businesses.

        Why the Academy

        I've spent the last few years figuring things out as I go. I've made AI work for one business, but I have a lot to learn if I want to make it work for thousands.