Bray Holcomb

Founder, High School Firewood · Freshman, University of Georgia

I run a firewood company. I built the software it runs on with AI.

I started High School Firewood at 16 with $500. It is now the #1-rated firewood company in the state of Georgia, and it runs on an operating system I built myself.

Watch the 1-minute videohighschoolfirewood.com
rated firewood company in the state of Georgia
#1
Google reviews, every one five stars
233
person part-time crew
20
to plan a delivery day
3 hrs → 10 min
Stop 01 · Try it

Plan a sample delivery day

Sample orders, not real customers. A simplified version of how my planner loads trucks: it fills each truck by what it can carry, schedules reloads, and won't approve a day when it doesn't know a truck's capacity.

Sample delivery day8 orders · 1,310 pieces

Press Plan the day to load the trucks.

Orders

  1. #01Senior570 pcs
  2. #02Junior190 pcs
  3. #03Junior190 pcs
  4. #04Junior190 pcs
  5. #05Sophomore65 pcs
  6. #06Sophomore65 pcs
  7. #07Freshman20 pcs
  8. #08Freshman20 pcs

One order always rides on one truck.

Routes

    Trucks

    Capacity in pieces of wood

    Stop 02 · The barn

    One minute at the barn

    Four members of the High School Firewood crew in the barn
    Stop 03 · Proof of work

    The system

    A driver app and an operator app, built with AI coding tools, that take an order from the first text to cash in hand. Live on real deliveries since August 31, 2026.

    Two crew members going over a delivery on the driver app

    • AI front desk

      Answers customer texts, books orders into the system, and sends each customer a confirmation.

    • Clean order intake

      Turned 427 raw order submissions into 294 real orders, catching 68 duplicates before a truck left.

    • Load-aware routing

      Plans every route around what each truck can carry. One Saturday it ran 6 loads across 4 trucks, reloads included.

    • On time

      On two recent delivery days, all 14 deliveries arrived inside the window we promised.

    • Cash custody

      Every cash handoff from a driver is tracked and settled, and prices lock the moment a route is approved.

    • Refuses bad plans

      If it doesn't know a truck's capacity, it won't approve the plan. That rule came from a launch that broke.

    Stop 04 · The route here

    How I built it

    1. Sep 2023

      Started the company at 16 with $500, delivering wood from my grandpa's land for gas money.

    2. 2024-25

      Used ChatGPT to design a four-tier pricing ladder. Orders went from 71 to 229 in one season.

    3. [WINTER YEAR]

      An ice storm sent orders in faster than I could route them by hand. Planning one delivery day took about 3 hours.

    4. Summer 2026

      Built the driver and operator apps with AI coding tools. My first launch broke because the planner ignored how much a truck could carry, so I rebuilt it around loads.

    5. Aug 31, 2026

      Went live on real deliveries. Day planning dropped to about 10 minutes.

    6. Fall 2026

      Added AI that answers customer texts, plans every route, and confirms each delivery, so the business keeps moving while I'm at UGA.

    The High School Firewood barn with cut logs stacked in the yard
    A pickup and trailer hauling logs into the wood yard
    A full rack of firewood stacked neatly at a home
    Stop 05 · Next route

    What's next

    The same system for other seasonal service businesses, like holiday lighting, gutter cleaning, and pressure washing, where demand hits all at once and nobody builds software for them.

    • Shadow mode first

      It reads two weeks of an owner's texts, invoices, and schedules, then shows what it would have done and what they would have made, before they pay anything.

    • Paid from results

      I get paid from the extra money it makes the owner, not a flat software fee.

    • Better every season

      Every business it runs teaches it more about pricing and dispatch under a rush.